Executive, Advisor, Board Director and Inventor

Jennifer Keenan is a C-Level Executive with over 20 years of experience in the healthcare, data-based systems, digital and commercial products industries. She has served as President, Founder & CEO for the past 3 years. Her track record is demonstrated by: integration, innovation and sourcing for growth in three companies; six startups in three continents; corporate ventures in three healthcare corporations; board positions at three organizations. Select Accomplishments include but are not limited to Corporate Formation, Intellectual Property Generation, and R&D. She had the vision of an independent company in 2018, funded and led the startup of Zorya Inc. in 2020. Previously, she developed new products in a digital product portfolio for a subsidiary launch within a publicly traded company. The products set standards for digital-first medical equipment and pharma solutions for a pharmacy benefit management company and within one year (fourth quarter of 2020) recorded revenues of $5.9B.

Jennifer holds a BA in Interdisciplinary Studies from Michigan State University, an Executive MBA from the University of Oregon and once held the public honor of being an opening speaker for an Oregon State Governor and US President both noteworthy for their transformational impacts on healthcare.

Recent Mentor Experience:

Faculty, National Institutes of Health (NIH) Rapid Acceleration of Diagnostics (RADx®) Initiative-2020

Mentor/Advisor, TEXVMS, TEXGHS @ University of Texas Austin -2020/2021

Mentor-In-Residence, University of Arizona Center for Innovation -2022


Absorbing complex information quickly, connecting facts and figures, and making decisions efficiently. Demonstrated, unusual capacity for processing information or rapid comprehension. This talent is applied to building new opportunities, companies, products and solutions for today and tomorrow. Adaptable to new forms of communication and language quickly.


One (1) and two (2): Strategic Thinking

1.) Futuristic 2.) Analytical--> Where are we going in the present, forecasting where we'll go tomorrow; data-driven, numbers, figures, research, questions drive understanding the problem

Three (3), four (4) and five (5) are Influencing and Relationships:

3.) Command--> Presence, Makes Decisions, Chaos Anchor, Navigation, Grounded

4.) Individualization--> The natural casting director, Notices and appreciates unique differences and talents in each person

5.) Activator--> Empowers a group to take the first step, Goal-driven